
Web Design · August 2026
Your Website Should Not Require a Scavenger Hunt
Your website should function like a well-designed menu. What Cook Out and Raising Cane’s teach us about clarity, decision fatigue, and helping people find what matters.
Journal
Thoughts on branding, design, websites, visual identity, creative strategy, and telling your story well.
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A Cadillac hood ornament, an imaginary luxury hotel, and what Marriott, Apple, and Sony teach us about reputation arriving first.

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On personal brand growth, clarity for small businesses, and the discipline of showing up consistently.

Client Feature · August 2025
A bold, values-driven identity built for Dr. Cory Clark — grounded in story, structure, and ASL.

Campaign Design · August 2025
Designing the ACHIEVE campaign brand for Bro. David Turner, the 37th International President of Phi Beta Sigma.

Brand Strategy · August 2026
Why relationships, trust, and word of mouth are often more powerful than any paid advertisement.